About us

Your Lash Empire starts here.

Hi, I'm Dora. I started Wimpire because I wanted products I could actually trust in my own studio. Not one more supplier promising quality without proof.

So I spent countless hours testing, comparing, and searching for manufacturers who meet a high standard down to the smallest detail: curl retention, fan structure, packaging. If it doesn't make a real difference in your hands, it doesn't make it into the shop.

But our journey doesn't stop at great products. We take sustainability seriously and try to make better environmental choices: all our products are vegan and cruelty-free, and our lashes come in paper boxes instead of plastic. Are we perfect? Not yet. But as we grow, we're committed to pushing further and making real change.

And just as important:
We want to change the tone of this industry.
We’ve seen too much competition, negativity, and gatekeeping. Not enough support.
We’re here to build something different.
A space where lash artists connect, grow, and lift each other up.
A place where community matters just as much as the products you use.

This is Wimpire. Let's build something better, together.

Dora & the Wimpire team